Nowadays, it is not uncommon to find many people marketing things on the internet, however, not all of the internet marketing examples or strategy books are suitable for your website. Before you decide on which programme to follow, ensure that it fits in your marketing plan first, otherwise you will not be able to succeed. In fact, some of them even include spamming in their marketing plan and you might not want that as part of your business marketing strategy because you can soon be banned. 

The more important practice in internet marketing is to be careful with your website.  Many people, especially those who have never done a website before, want to make it very colorful or use a lot of fancy animation and such.  After all, the idea is to make it grab the viewer’s attention, right? 

Wrong! When you are walking past a well decorated store window, your attention will definitely be grabbed by it but it does not work the same way online.  No one is simply walking past your site because you have to work to drive the traffic there. Thus, if they’re on your page, it means you’ve already got their attention.  What you want to convey right off is what your site or business is about and what you can offer them, not blind them with bright colors. If your visitors cannot understand you right from the start, they will go away immediately! Statistically, you have about 10 seconds to grab their attention with useful information.

Those fancy flash menus, movies, and animation aren’t necessary, either.  The menus can be fine, but you want to minimize the number of animations and large graphics on your main page.  These graphics can take extra time to download, and the animations might actually cause your viewer’s computer to act up if they don’t have the right version of Flash or other add-on installed. Chances are your visitors will click away before they even get to see the full page downloaded!

The menus, too, can cause some issues with older versions of internet browsers.  Look for some internet marketing examples that use menus that require no extra add-ons or use add-ons that are very, very common.  You don’t want a potential customer leaving your website in annoyance because your menu didn’t load or work correctly.

Another thing you need to be aware of is the amount of content on your pages, too.  Users don’t always want to read huge chunks of text on their monitors, especially since it bothers some people’s eyes.  Instead, break up your text into different pages.  That’s not to say that you want a bunch of short pages, but you want each major topic or area to have its own page. Alternatively, you can also write them in point form.

If you’re selling items from your website, make certain to set up a way to search your site for particular items.  You’ll also want to allow the user to browse your products by different ways—product name, price, and product category are good ideas.  Give your customer as many options for finding things as you can. Take note also that these options are easy to use. Nobody is interested in wasting time to find out how to navigate on your site!

I can’t tell you exactly how a ‘great’ website should look like because it is dependant on the industry or niche you are in. What you can do is take a look at the websites created by others in the same niche and learn the good points from them. One important point to take note of is that you should keep your site simple and clean.